School of Travel, Tourism and Events

Workforce-Ready.
Industry Connected.
Globally Focused.

Based in Collin County, one of Texas fastest-growing regions.

More Than A Class - It's A Career Path

SOTAT is not simply a place where lessons are taught—it is a dynamic launchpad where knowledge meets real-world application. Our approach transcends the traditional classroom by immersing students in authentic industry environments, engaging them in hands-on learning, and connecting them directly to the people, places, and opportunities that define hospitality, travel, and tourism. We don’t just prepare students to enter the workforce; we cultivate confident, adaptable, industry-ready professionals who have already navigated the real demands of the field before they graduate.

30+ Career - Aligned Programs

Through immersive learning, international insight, and purpose-driven design, this curriculum opens doors to a career filled with adventure, meaning, and worldwide impact.

TEKS-Aligned Project Based Curriculum

Through hands-on projects with purpose, learners don’t just meet expectations—they exceed them with confidence, relevance, and lasting impact.

Industry Certifications

Empower your future with 39+ industry-recognized certifications that don’t just build resumes—they open doors to real careers.
Each certification is a step toward confidence, credibility, and a competitive edge in the industries that matter most.

Portfolio + Capstone Included

Showcase your skills with a professional portfolio and capstone project that prove you're not just ready for the future—you’ve already started building it.
From concept to execution, you'll graduate with real-world work that speaks louder than words and opens doors to what’s next.

HOSPITALITY, TRAVEL, TOURISM, MEETING & EVENT MANAGEMENT

Learn Local.
Lead Global.

SOTAT is committed to investing in the workforce development of the hospitality and tourism industry. Providing education and training to those preparing for hospitality and tourism careers and those already working in the industry.

Several of our training programs feature portable, stackable, industry-recognized certifications that provide participants with tangible recognition for their skills and knowledge.

Vibrant Learning.
Real Community.

Collin County is booming - and our students are preparing to meet the demand. We partner with hotels, tourism boards, event venues, and employers across the region to give you real-world exposure and future-ready skills.

Your Journey to Success
Starts Here

Apply Now

Cultivate Your Future

Work while you’re in school with in-person classes. Customized learning based on your interests. Get placed in an externship for hands on experience. Grants and payment plan available for those who qualify.

85%

Job Placement

Through our exclusive partnership with a leading HR firm, we deliver more than education—we deliver careers. With expert career readiness support and an 85% job placement rate, our graduates don't just dream of success—they step directly into it.

30+

Hybrid and Online Courses

With industry-recognized certifications and real-world skills, you'll gain the credentials to compete, the confidence to lead, and the freedom to learn your way.

100 million+

travel and tourism industry employs

The travel and tourism industry is a large and dynamic sector with significant economic and social impact. It encompasses a wide range of businesses, including hotels, airlines, cruise lines, theme parks, and many more. The industry contributes significantly to global GDP, with travel and tourism accounting for 10.2% of global GDP.

Experience Campus Life

Live, Learn, and Grow at School of Travel & Tourism

Frequently asked questions

General

Are there any orientation events for new students?

There are virtual and in-person orientation sessions for our online and campus students.

Are there any career services available to help with job searching and externships?

Our career readiness team is prepared to help you every step of the way whether it’s getting ready for an interview or matching your unique skills to job opportunities with local employers.

Can I check out the campus ahead of time?

At SOTAT, we’re dedicated to making sure you feel comfortable and ready as you begin your educational journey. Call us at 214.636.0671 to tour in person.

Is financial aid available?

Financial aid and grants are available for those who qualify. To see if you qualify for financial aid, contact one of our financial aid officers at 214.636.0671!

Which program is for me?

Our admissions advisors would be more than happy to walk you through each of the programs to help you decide which program is right for you and your personal goals! Give us a call at 1214.636.0671 to speak to us today.

What makes School of Travel & Tourism different?

We give students an alternative to costly, four-year degrees. Employers are looking for specific skills from applicants they can hire with confidence. Our coursework goes deeper than pen and paper, providing learning opportunities that set us apart from the competition. Our goal is to provide you with an education that will empower your future with flexible and affordable career training and you receive reputable and industry known certification.

Are there any specialized career development programs offered for students?

SOTAT offers many opportunities for real-world education and experience. For certain programs, externships are offered through the school. SOTAT Career Hub is a program for students to explore job postings from exciting employers.