Convention Meeting and Event Management

Course Description

This course examines the sales, servicing, and management of the meetings, events, conventions, exhibitions, and trade show industries. Emphasis is placed on both the supply (product and service providers) and demand (meeting and convention managers) elements of the industry. Planning or hosting a convention or meeting for a corporation, association, or special group will be covered.
 

Course Learning Outcomes

Upon successful completion of the course, students will have obtained skills and knowledge to:
Distinguish between the different types of meeting markets.
Understand the scope of the convention, meetings, and trade show industry in terms of types of
meetings, who holds meetings, and emerging types of meeting facilities.
Understand the various types of meeting facilities.
Understand major differences between corporate and association meetings.

Identify resources available to meeting planners.
Understand various types of sales and marketing communication in meeting industry.
Synthesize information to assist in marketing and planning events.
Understand the roles and relationships between the various departments in a convention hotel.
Understand the purpose of negotiations between meeting planners and hospitality properties, and outline how to prepare for such negotiations.
identify the successful service to a meeting or convention group before, during, and after the meeting.
 

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